Saturday, November 10, 2007

Nestle Chocolate Factory in Mexico is "ultramodern version of 'Charlie & The Chocolate Factory'.."

"Take a look at the most unusual chocolate factory in the world. It is the Nestle chocolate factory at Mexico! The brain behind this avant-garde ‘Charlie & The Chocolate Factory’ is Mexican architect Michel Rojkind. Since this plant churns out the most sinful goodies, the architect proposed creating a whole new structure to initiate the visitors into the ultimate Nestle experience. Situated along the main highway into Paseo Tollocan, the entire, horizontal sculptural structure has become an instant landmark. The entirety of Rojkind’s structure is rested on concrete pillars, raising the structure entirely off the ground. The multi-faceted structure creates equally compelling abstract spaces inside, housing a child-friendly visitor’s reception area, a museum shop, and a theater. From the outside, the museum, with its subtly zigzagging volumes, begins to look like a large abstract caterpillar, clad in red corrugated steel panels. Those who are wondering where the factory is, worry not; the building funnels directly into the factory, where the chocolate is actually made."

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