"At Darren Romanelli's studio, the doctor is always in. With myriad identities that evolve as quickly as the trends he shapes, the thirty-year-old innovator, a.k.a. Dr. Romanelli, a.k.a. DRx, is already an international household name. In fashion, music, and marketing, Romanelli applies his singular aesthetic vision and exacting standards to a unified stylistic philosophy he calls "personalization customization."
In the pursuit of revitalizing and revamping, Dr. Romanelli is a true surgeon. Rather than starting from scratch, he approaches each new project as a hybrid, using preexisting cultural elements and brands as a foundation and breathing new life into them with his own unique imprint. The result is neither old nor new, retro nor futuristic, but a one-of-a-kind product that bridges the gap between longtime devotees and the next generation."
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