Friday, April 18, 2008
Adidas Originals..................Left, Right Project.
I first heard of this film project from Josh Spear, and I figured it would definately gain a cult following for a few reasons. The first being that the world is more art/ fashion concious now more than anything....and two, they're ADIDAS!
"Adidas Originals just updated a new Internet film on its recently updated website. Tilted the Left-Right Project, 3-minute clip documented an interesting challenge from adidas. First, adidas constructed 2 giant adidas Superstar models. Then, the company recruited 2 of the top artistic talents - Surface 2 Air from New York as representation for the East Coast (a.k.a. Left) and Upper Playground of San Francisco as representation for the West Coast (a.k.a. Right). The 2 teams had task of decorating both and finish at a set time. Check out the result of this friendly rivalry on the YouTube clip above." (Words from Freshness)