During its eighties heyday, MCM's logo-branded merch had a Vuitton-like appeal, at least among rappers, many of whom wore bootleg clothing emblazoned with the symbol (Eric B and Just-Ice come to mind). MCM lost its cachet here during the late nineties and early 2000s, but after a series of recent store launches in Asia (and a restoration of hip-hop's favor), it's poised for a comeback....even though I ask you not to call it that...
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